Tracy Jong

Tracy Jong brings a rigorous blend of legal, scientific, and executive experience, focusing on high-value intellectual property assets and corporate transactions, particularly within M&A contexts. She is fully licensed to practice before the United States Patent and Trademark Office (USPTO) (Registration No.: 56105), the Western and Southern Districts of New York (federal court), and the New York State Bar. Her strong foundation includes a Juris Doctor combined with technical training in the chemical arts, supplemented by years of private legal practice and government experience.

Tracy concentrates her practice on maximizing the commercial value of intangible assets. She provides strategic client counseling, handling complex U.S. and foreign patent and trademark preparation and prosecution, copyright procurement, and critical aspects of licensing, technology transfer, and exploitation. Utilizing an extensive network of specialists and patent agents, she ensures comprehensive coverage for inventors across diverse technical disciplines. As an experienced IP attorney, she collaborates directly with management and in-house counsel to define robust, cost-effective IP protection strategies aligned with her clients’ commercial objectives and enterprise value.

Leveraging a deep understanding of industry dynamics, Tracy serves owners in the restaurant, winery, and microbrewery sectors, marrying her passion for these industries with high-level corporate strategy. Her background includes management consulting for Fortune 500 companies at Moran, Stahl & Boyer in midtown Manhattan, as well as leadership roles in a public power company and municipal government. These experiences equip her to provide practical, executive-tier solutions to challenges facing growing and transitioning businesses.

Tracy’s expertise is intensely focused on M&A preparation and execution. She recognizes that the most valuable assets for food and beverage entities are often their goodwill, brand reputation, and trade secrets. Utilizing her intellectual property background, she assists businesses in formally protecting their brand, proprietary recipes, processes, and trade secrets—building the long-term, defensible equity value required for a successful sale. Furthermore, she advises entrepreneurial owners on how to structure their entities and practices to maximize returns upon exit, meticulously preparing companies for due diligence by ensuring all critical IP and regulatory documentation is in pristine order.

Additionally, Tracy offers multi-faceted expertise tailored to agribusiness complexity. Drawing on her roots in an agricultural community, she guides wineries and related entities through complex issues involving seasonal economics, multi-generational family-owned entity structuring, brand protection, and stringent land-use and alcohol/food regulations.

Finally, Tracy provides critical support in navigating complex regulatory landscapes, assisting businesses with federal licensing and labeling issues through the TTB, as well as managing licensing, renewals, and violation or suspension cases before the New York State Liquor Authority. This meticulous regulatory compliance serves as a vital de-risking factor in any transaction or corporate acquisition.